Chief Strategy Officer
Umberto is Chief Strategy Officer at Atrium Sports, a company he co-founded with the aim of providing sports with a one-stop shop for technology solutions that create new content, engage fans and open further commercial opportunities to grow the sport.
Umberto’s journey in sports tech is a classic 20-year overnight success story, beginning with a voluntary role at his son’s local football team and leading all the way to work with FIFA and the basketball equivalent, FIBA.
What you’ll learn
- Learnings from Umberto’s long and winding career in sports technology.
- How technology automation is enabling sports of all levels to better capture, produce, enhance and distribute their in-game video and data.
- The impact of Atrium Sport’s partnership with FIBA, the global governing body of basketball, in developing the “Connected Stadium”.
- Umberto’s Favourite Sporting Moment – Tom Rogic’s extra time match winning goal for Celtic (2017 Scottish Cup Final)
- FIBA Connected Stadium