Richard Ayers | Seven League

Richard Ayers


Seven League

About Richard

Richard is CEO and Founder of Seven League, a digital consultancy focusing on sports with clients including FIFA, NBA, FC Barcelona and the Premier League. A former journalist instrumental in the 1997 launch of BBC News Online, Richard spotted the opportunity for sport to use digital to become more creatively valuable and commercially viable whilst serving as Manchester City’s first Head of Digital..

What you’ll learn

  • How digital transformation is impacting all aspects of sporting organisations, whether they acknowledge it or not.
  • The similarities between digital disruption in the sports and music industry and how learnings from music’s past can apply to sports today.