Michael Cole | European Tour

Michael Cole

Chief Technology Officer

European Tour

About Michael

Michael has over 25 years of experience in the technology industry with a primary focus on sports including working with organising committees of multiple Olympic and Paralympic Games. In his current role at the European Tour he oversees all Digital Systems, Scoring Systems, Technology Infrastructure and Data Management including Official World Golf Rankings.

What you’ll learn

  • How the very traditional sport of golf is embracing digital transformation.
  • Why Michael thinks golf is a strong testbed for technology innovation and why the European Tour has created their own innovation contest.
  • Using technology to drive fan engagement including giving fans access to unique or unusual content to help create immersive environments.
  • Michael’s thoughts on new players in the sports entertainment market such as Top Golf.