Jim Garofalo

EVP, Sales & Marketing

KINEXON

About Jim

Jim is the Executive Vice President of Sales and Marketing at KINEXON. KINEXON equips more than 75% of NBA teams with next level technology that assists with performance profiling, conditioning, training loads and injury management. The company pivoted during the COVID-19 pandemic to launch KINEXON SafeZone – a contact warning and contact tracing solution to combat the spread of COVID-19, which has been used by companies around the world, including all 32 NFL teams.

At KINEXON, Jim drives the market expansion into North America for professional clubs, leagues, sports organizations and media houses and establish successful sales partnerships. Jim’s experience in the sports marketing and sports performance landscape spans two decades with extensive experience in developing marketing strategies and executions that drive brand affinity and sales for some of the industry’s most trusted brands.

Prior to joining KINEXON, Jim was the Vice President Client Service for MKTG INC., a part of the Dentsu Aegis Network. In this role he led the Chicago office’s relationships with Dick’s Sporting Goods, Gatorade, NCAA and Performance Health’s Biofreeze brand. Under his direction, the team executed numerous award-winning campaigns. Before that, Jim worked for more than 9 years at PepsiCo’s Gatorade as a member of the Sports Marketing Team. Here, Jim implemented global marketing strategies for the Gatorade Sports Science Institute that connected athletes, teams, leagues and sports performance professionals with Gatorade’s science and product portfolio.

What you’ll learn

  • What challenges are teams and leagues facing in the return safe to play?
  • What role does technology plays in contact tracing and social distancing?
  • What was the process of pivoting from existing human performance products to the new products targeted at combating the spread of COVID-19?
  • What continued applications will these products have in a post-COVID world?

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