David Michael | XFL

David Michael



About David

David was the former Chief Technology Officer for the XFL where he was responsible for all technology in the startup league and across its 8 teams. This included leading a team of 150 people covering digital products, football tech and enterprise technology.

Prior to that he was the Chief Information Officer for The Madison Square Garden Company. As the executive responsible for technology he led enterprise wide customer facing digital products as well as back office tech functions.

What you’ll learn

  • Lessons learnt from leading essentially a startup in the XFL as compared to a more traditional, established sports organization in MSG
  • How the XFL used technology to give fans unparalleled access to coaches and players
  • What established leagues and teams can learn from the XFL
  • How the impacts of COVID-19 provide opportunities for sports teams and leagues to question how they engage with their fans