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The sports industry is ever-changing and the traditional ‘stadium’ has had to adapt to these changes in order entice crowds from the couches to the stands, and make use of stadiums outside of sporting seasons. From analytics surrounding the movement of crowds, to digital innovations designed to personalise the in-stadium fan experience the traditional stadium continues to adapt.¬†


Smart innovations will enhance the ArenA visitor experience

The Johan Cruijff ArenA, in collaboration with Ajax and the KNVB, is developing innovative new services for visitors. Smart innovations should enhance the visitor experience by, for instance, providing exclusive content for events, showing visitors the shortest lines in the stadium and pointing to the fastest route to a seat. The ArenA is challenging companies...
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