Music streaming platform Spotify is partnering with sportswear brand Puma to create exclusive athlete-driven audio content, giving fans better insight to some of their favourite players.
Thrilled to announce this partnership between @Spotify and @PUMA in the release of this Who We Be TALKS episode hosted by @DJSemtex featuring @CPFC very own @mamadousakho – from Parisian streets to the premier league; this is Sakho’s story. pic.twitter.com/lia9EaWdqe
— Emma Hopkins (@emmahopkins) August 15, 2019
Soccer stars such as Romelu Lukaku, Antoine Griezmann and Luis Suarez will be involved, from taking part in exclusive interviews to creating playlists of their favourite songs. Crystal Palace F.C. defender Mamadou Sakho will be also be featured on Spotify’s Who We Be Talks podcast.
“Sport and culture are intrinsically linked, and this partnership celebrates the pivotal role that music plays for footballers, both on and off the pitch,” said Ruth How, head of marketing & communications at Puma UK, Ireland & Benelux.
Marco Bertozzi, VP, Head of EMEA Sales at Spotify, added “This first-to-market collaboration celebrates the strong link between music and sport, while establishing a deep, personalized connection between our engaged, culturally savvy listeners and Puma’s network of global athletes.”