Sportradar, the global leader in analysing and leveraging the power of sports data and also major supporter of the Sports Analytics World Series, has announced a multi-year exclusive partnership with Arkadium. Arkadium is innovating visual and interactive content for more than 500 of the world’s leading publishers and brands. The partnership is to create a revolution in the way that fans interact with sports data online.
The partnership, which combines Sportradar’s worldwide real-time sports data with InHabit, Arkadium’s interactive AI product, will for the first time deliver AI-powered visualisations of sports data to millions of fans and bettors around the world.
“The way in which sports fans are consuming content has dramatically changed and fans are looking for more interactive, visual stories to help keep them informed of the latest sports news. Partnering with Arkadium will help us to lead the next generation of sports engagement.”
Jonathan Earle, Customer Director, Sports Media – Sportradar
Arkadium’s InHabit already has an extensive reach, currently reaching over 70 million US-based sports fans monthly. Its patent-pending technology has the ability to read any article and automatically insert a relevant interactive editorial unit that engages the reader and extends the article it appears on.
“Our partnership represents the future of sports marketing, one where fans are deeply engaging with the players and teams they love, while providing publishers and advertisers the time, attention and relevant audiences that they’re looking for.”
Kenny Rosenblatt, President & Co-Founder – Arkadium
Sportradar has an exclusive agreement with Arkadium to create “factives” for English Premier League matches and UEFA Champions League matches in a number of languages. The agreement is also expected to include the NBA, NFL, MLB and NCAA Football and Basketball.
The official press release from Arkadium can be found here