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Media & Broadcasting

The ‘fans’ are demanding more and more live sports, and on-demand access to sports highlights and information. As a result, the sports media & broadcast industry has had to adapt an innovative in order to fulfil the demands of the ‘fans’ with advances in broadcast technology, OTT Platforms and streaming services.

20
Aug

Wimbledon using AI to create match highlights

Source: https://www.forbes.com/sites/ilkerkoksal/2019/07/26/the-ai-transformation-of-sports-wimbledon-2019-broadcasting/#7d5d695766db The 2019 Wimbledon Championships have used AI technology to package match highlights of the 600+ games across the 13-day competition. With over 18 courts and hundreds of players, the task of creating ‘highlights’ footage is no simple feat. The six ‘main courts’ alone host an average of 4 matches each per day, with...
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19
Aug

Spotify partnering with Puma to produce athlete-driven content

Source: https://www.sporttechie.com/spotify-puma/ Music streaming platform Spotify is partnering with sportswear brand Puma to create exclusive athlete-driven audio content, giving fans better insight to some of their favourite players. Soccer stars such as Romelu Lukaku, Antoine Griezmann and Luis Suarez will be involved, from taking part in exclusive interviews to creating playlists of their favourite songs. ...
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15
Aug

Kellogg’s commits to “continuous investment” in Esports marketing partnership

Source: https://digiday.com/uk/its-a-continuous-investment-kelloggs-gets-serious-about-esports/ Kellogg’s is shifting its ad-related spending in Esports from being an experimental investment to a continuous one. According to Dominik Schafhaupt, marketing manager for snacks in Northern Europe at Kellogg’s, “Esports is an element of our communications mix, and there isn’t a single spend pillar it is funded by.” Esports offers almost unprecedented...
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23
Jul

NextVR partnering with Liverpool to broadcast game in VR

Source: http://www.sportspromedia.com/news/liverpool-sporting-cp-friendly-broadcast-in-virtual-reality NextVR has partnered with Liverpool to broadcast the team’s pre-season game against Portugal’s Sporting CP in virtual reality. NextVR is a virtual reality platform for delivering live sports and music in VR to fans globally. The VR broadcasts are fully produced to include dedicated announcers for pre-game, play-by-play, halftime analysis, and match recap....
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13
Jul

Beckham Forms New Media Company, Studio 99

Source: https://variety.com/2019/biz/news/david-beckham-studio-99-media-venture-1203263110/   David Beckham has joined a growing list of professional athletes who are venturing into the media and entertainment industry. The newly launched Studio 99 will develop original content like documentaries and TV shows and will also work as a creative agency for its brand partners.   Studio 99 has signed a partnership...
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12
Jul

WNBA TV ratings spike in early 2019 season

Source: https://frntofficesport.com/wnba-viewership-growth/ The WNBA 2019 has just kicked off, but already it has seen a huge spike in TV ratings. There has been a 36% jump in viewership in adults age 18-49, a 29% increase in men in that age group and a 50% increase in women. Through June, WNBA games on ESPN2 are averaging...
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11
Jul

NBA’s Summer League Testing Ground for Innovation

Source: https://www.sporttechie.com/nba-summer-league-espn-technology-innovations-las-vegas/   At the upcoming Las Vegas Summer League, the NBA is testing new technologies that are expected to advance and improve fan engagement experience and video broadcasting. Working with ESPN during the two-week off season tournament, the NBA will experiment with new cameras, sensors and second-screen experiences. The NBA’s executive VP of operations...
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10
Jul

World-First 5G Smartphone Broadcast at NBA’s Summer League

Source: https://www.sportsvideo.org/2019/07/11/nba-to-produce-worlds-first-5g-smartphone-broadcast-at-summer-league/ The NBA’s Summer League broadcasted the world’s first live major sports game on smartphones using 5G. On Thursday 11 July, the Atlanta Hawks-Washington Wizards game was captured by 6 Samsung phones using the LiveU Smart mobile, and distributed via AT&T’s 5G video infrastructure. The broadcast featured talent Noah Eagle, Allie Clifton and Alexis...
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05
Jul

Amazon’s expansion into sports media

Source: https://www.reuters.com/article/us-amazon-com-sports/amazon-after-big-hire-experimenting-with-sports-media-strategy-interview-idUSKCN1TU0PT   Chinese billionaire and Alibaba founder, Jack Ma, is gathering data from fans, in the hopes of transforming the e-commerce and broadcasting space in sports. Alisports, the Alibaba Group’s sports division, is adopting a new strategy by buying broadcast rights and collecting viewer information to tailor sports advertising, selling everything from running shoes...
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