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Media & Broadcasting

The ‘fans’ are demanding more and more live sports, and on-demand access to sports highlights and information. As a result, the sports media & broadcast industry has had to adapt an innovative in order to fulfil the demands of the ‘fans’ with advances in broadcast technology, OTT Platforms and streaming services.

05
Jul

Amazon’s expansion into sports media

Source: https://www.reuters.com/article/us-amazon-com-sports/amazon-after-big-hire-experimenting-with-sports-media-strategy-interview-idUSKCN1TU0PT   Chinese billionaire and Alibaba founder, Jack Ma, is gathering data from fans, in the hopes of transforming the e-commerce and broadcasting space in sports. Alisports, the Alibaba Group’s sports division, is adopting a new strategy by buying broadcast rights and collecting viewer information to tailor sports advertising, selling everything from running shoes...
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05
Jul

The Rise of Fan-created Sports Commentary

Source: https://www.forbes.com/sites/stevemccaskill/2018/12/28/personalized-sports-broadcasting-the-rise-of-fan-created-commentary/   Fan-created content and personalised sports broadcasting has seen a huge rise in popularity.  Social platforms like YouTube, Facebook and Twitter have supported the increase in use-generated content, and other whole platforms of fan-created editorials like the Bleacher Report are growing. Influencers are becoming more prominent, with programs such as BT Sport inviting...
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05
Jul

Indian video streaming service Hotstar breaks global record for live viewership

Source: https://techcrunch.com/2019/05/12/hotstar-disneys-indian-streaming-service-sets-new-global-record-for-live-viewership/   Hotstar, owned by Disney, set a new global record for the number of people on drawn to a live event on OTT service. The company confirmed that 18.6 million users simultaneously watched the 12th edition of the Indian Premier League cricket tournament on its platform. The streaming service which has Netflix and...
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02
Jul

Twitter’s #GoldenTweet campaign, driving awareness to women’s sports

Source: https://frntofficesport.com/twitter-golden-tweets-womens-world-cup/   Twitter has announced a new initiative to raise awareness and increase the visibility of Women’s sport. The #GoldenTweet awards, is the latest of its initiatives to support Women’s sports alongside the 2019 FIFA Women’s Cup. Jay Bavishi, senior manager and global lead on quadrennial events at Twitter said, “Women’s sports lack the...
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21
Mar

Cricket Australia is Putting the Content in the Hands of their Players with Direct Hit

By Clint Vojdinoski, Editor at Bullpen Media   Over this past Australian summer Cricket Australia’s digital team entered the athlete-led content space with Direct Hit adding a new dimension to their media business. Augmenting cricket.com.au, Direct Hit aims to give an Australian player’s personal touch to the content and editorial already produced by the in-house digital team. Be it a...
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25
Jan

WSC Sports is Boosting Their On The Ground Presence in APAC

By Clint Vojdinoski, Editor at Bullpen Media   One of the world’s most exciting sports tech businesses is Israeli based WSC Sports. At the core of the company’s global growth is their smart video creation platform which uses artificial intelligence to scan and analyse sports broadcasts in real time to identify in-game events to generate customised video highlights of […]
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14
Nov

On the Cutting Edge of Virtual Ads and Production with Vizrt

By Clint Vojdinoski, Editor at Bullpen Media   Utilised by broadcasters and rights holders across the world Vizrt is a company sitting at the nexus of next-generation virtual advertising, graphics and sports analytics. Vizrt helps broadcasters and rights holders monetise their sports rights through pioneering virtual advertising technology. The company’s own image-based tracking software provides versatile and regional […]
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04
Sep

Winning Digitally, Socially, Culturally: We Talk to ONE Championship’s Victor Cui

By Clint Vojdinoski, Editor at Bullpen Media ONE Championship CEO Victor Cui gave the inside track about ONE’s rapid ascension to being the fastest growing global sports media property at the recent Australia Sports Analytics Conference.   While he pointed to crucial increases in key metrics for the Singapore based mixed martial arts promotion such as booming ratings […]
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08
May

Democratising Sports Content with LIGR Systems

By Clint Vojdinoski, Editor at Bullpen Media   LIGR Graphics recently spoke at the Sports Analytics World Series Conference in the Netherlands (2018 Netherlands Sports Analytics Conference) and is a part of the new wave of production companies that is helping to make sports production automated and simpler. The company has developed a central cloud where sporting organisations […]
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