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Fan Engagement

A sports team, league, federation, or brand, are defined by their fans and followers. For this reason, the focus and innovation on technologies and strategies that improve the fan experience are key to an organisations growth and success. Because of this, fans have never been closer, as organisations leverage data and analytics to create new and improved fan loyalty and experience.

 

20
Aug

Wimbledon using AI to create match highlights

Source: https://www.forbes.com/sites/ilkerkoksal/2019/07/26/the-ai-transformation-of-sports-wimbledon-2019-broadcasting/#7d5d695766db The 2019 Wimbledon Championships have used AI technology to package match highlights of the 600+ games across the 13-day competition. With over 18 courts and hundreds of players, the task of creating ‘highlights’ footage is no simple feat. The six ‘main courts’ alone host an average of 4 matches each per day, with...
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19
Aug

Spotify partnering with Puma to produce athlete-driven content

Source: https://www.sporttechie.com/spotify-puma/ Music streaming platform Spotify is partnering with sportswear brand Puma to create exclusive athlete-driven audio content, giving fans better insight to some of their favourite players. Soccer stars such as Romelu Lukaku, Antoine Griezmann and Luis Suarez will be involved, from taking part in exclusive interviews to creating playlists of their favourite songs. ...
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15
Aug

Kellogg’s commits to “continuous investment” in Esports marketing partnership

Source: https://digiday.com/uk/its-a-continuous-investment-kelloggs-gets-serious-about-esports/ Kellogg’s is shifting its ad-related spending in Esports from being an experimental investment to a continuous one. According to Dominik Schafhaupt, marketing manager for snacks in Northern Europe at Kellogg’s, “Esports is an element of our communications mix, and there isn’t a single spend pillar it is funded by.” Esports offers almost unprecedented...
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23
Jul

Technology Blamed for Declining College Football Attendance

Source: https://frntofficesport.com/pat-fitzgerald-football-attendance/   During a press conference, Northwestern head football coach Pat Fitzgerald was asked about the decline in college football attendance numbers.  “I think phones, I think technology has been the decline in attendance” Fitzgerald said. According to CBS Sports, the 2018 CFB season saw the lowest average attendance in 22 years and for...
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12
Jul

WNBA TV ratings spike in early 2019 season

Source: https://frntofficesport.com/wnba-viewership-growth/ The WNBA 2019 has just kicked off, but already it has seen a huge spike in TV ratings. There has been a 36% jump in viewership in adults age 18-49, a 29% increase in men in that age group and a 50% increase in women. Through June, WNBA games on ESPN2 are averaging...
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11
Jul

NBA’s Summer League Testing Ground for Innovation

Source: https://www.sporttechie.com/nba-summer-league-espn-technology-innovations-las-vegas/   At the upcoming Las Vegas Summer League, the NBA is testing new technologies that are expected to advance and improve fan engagement experience and video broadcasting. Working with ESPN during the two-week off season tournament, the NBA will experiment with new cameras, sensors and second-screen experiences. The NBA’s executive VP of operations...
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10
Jul

World-First 5G Smartphone Broadcast at NBA’s Summer League

Source: https://www.sportsvideo.org/2019/07/11/nba-to-produce-worlds-first-5g-smartphone-broadcast-at-summer-league/ The NBA’s Summer League broadcasted the world’s first live major sports game on smartphones using 5G. On Thursday 11 July, the Atlanta Hawks-Washington Wizards game was captured by 6 Samsung phones using the LiveU Smart mobile, and distributed via AT&T’s 5G video infrastructure. The broadcast featured talent Noah Eagle, Allie Clifton and Alexis...
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09
Jul

AFL Fans can now Vote using Google Search

Source: https://www.sporttechie.com/aussie-rules-fans-vote-google-nba-summer-league-coaches-challenges/   As part of its new part partnership with Google Australia, AFL has introduced a new voting mechanism where fans can vote using Google Search. The are three new voting categories: the weekly Best on Ground, Player of the Round and the end of season Fan Awards. Winners will be announced via the...
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09
Jul

Atlanta’s Hawks Focus on Venue Renovation and Fan Experience

Source: https://www.frntofficesport.com/hawks-fan-experience/   The NBA’s Game Experience Survey has shown that the Hawks rank 1# in overall game experience. 79% of Hawks fans responding that Atlanta’s game experience was ‘Great’ or ‘Outstanding’ compared to 57% in the 2017-18 season. State Farm Arena, previously Phillips Arena, finished a $192.5 million renovation at the end of last...
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