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Fan Engagement

A sports team, league, federation, or brand, are defined by their fans and followers. For this reason, the focus and innovation on technologies and strategies that improve the fan experience are key to an organisations growth and success. Because of this, fans have never been closer, as organisations leverage data and analytics to create new and improved fan loyalty and experience.

 

09
Jul

Atlanta’s Hawks Focus on Venue Renovation and Fan Experience

Source: https://www.frntofficesport.com/hawks-fan-experience/   The NBA’s Game Experience Survey has shown that the Hawks rank 1# in overall game experience. 79% of Hawks fans responding that Atlanta’s game experience was ‘Great’ or ‘Outstanding’ compared to 57% in the 2017-18 season. State Farm Arena, previously Phillips Arena, finished a $192.5 million renovation at the end of last...
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02
Jul

Twitter’s #GoldenTweet campaign, driving awareness to women’s sports

Source: https://frntofficesport.com/twitter-golden-tweets-womens-world-cup/   Twitter has announced a new initiative to raise awareness and increase the visibility of Women’s sport. The #GoldenTweet awards, is the latest of its initiatives to support Women’s sports alongside the 2019 FIFA Women’s Cup. Jay Bavishi, senior manager and global lead on quadrennial events at Twitter said, “Women’s sports lack the...
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02
Jul

The “New Age of Soccer Fandom” and why soccer fans prefer full games to highlights

Source: https://frntofficesport.com/soccer-study-bleacher-report/  According to the new Bleacher Report study 64% of young American soccer fans prefer to watch a full game over highlights. These findings indicate that soccer fans have markedly different preferences, viewing habits, and levels of engagement to traditional football or baseball fans. While the NFL and MBL are focusing on highlight-driven programming,...
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20
May

Startup Showcase: FanWide

FanWide provides a free digital platform for fan clubs which helps out-of-market sports fans find a local game watch party at a sports bar for any team in any city. Millions of displaced fans can use FanWide to find the closest community event for their favorite team and check in for rewards, wherever they are...
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20
May

Startup Showcase: Benchvote

BenchVote is a fan engagement and digital activations platform designed for sporting organisations, governing bodies and brands to engage their fans, drive revenue and collect data as part of a campaign, or across the whole season.   Where did the genesis/idea for your business come from? The idea came from my time in digital agency...
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11
Feb

The Changing Voice at Club Level with Adelaide United

By Clint Vojdinoski, Editor at Bullpen Media   In August 2018 A-League club Adelaide United took the step of openly telling fans and the public how they have they changed their voice and strategy on social media. The club published an article talking about the reasons behind the surge in interactions and engagement on their social media content was down […]
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08
Jan

Fan+ Plans to be a Central Marketplace to Buy Sporting Experiences

By Clint Vojdinoski, Editor at Bullpen Media   A trio of former sports administrators and marketing executives have banded together as they saw an opportunity to get fans closer to their favourite athletes and clubs in an engaging, experience driven way. Co-founder Rod Harys, former CEO of the National Basketball League’s Sydney Kings, and his fellow co-founders Aaron […]
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20
Dec

Spalk’s Ben Reynolds on a Year of Accelerating Growth

By Clint Vojdinoski, Editor at Bullpen Media With the increasing nature of virtual production prevalent in linear television and online broadcasting, sports commentary platform Spalk is well placed to deliver a vital solution in the production supply chain. The company’s Virtual Commentary Studio helps clients and rights holders create bespoke, remote commentary for as many markets or countries benefitting them […]
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14
Dec

SportsHosts Wants to Power Authentic Sports Fan Experiences

By Clint Vojdinoski, Editor at Bullpen Media So often many of us will add a sporting event into our international travel itinerary but to share that experience with a local fan makes for a unique experience. Australian founded company SportsHosts plans to power those experiences with their platform which connects travellers, both local and international, with local fans […]
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