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Esports

Esports refers to the world of organised competitive video gaming, where gamers compete as individuals or teams in a variety games. Popular games include: Fortnite, League of Legends, Counter-Strike, Call of Duty, Overwatch and Madden NFL. The popularity of Esports has lead to the development of an entire industry from streaming and broadcast rights, to paid athletes and sponsorships. 

— Total annual revenue for the global Esports market is projected to exceed $1 Billion USD in 2019 (Newzoo’s Annual Global Esports Market Report) —  

21
Aug

NetEase to invest $725m building Shanghai Esports park

Source: https://technode.com/2019/08/05/netease-rmb-5-billion-e-sports-park-shanghai/ NetEase has announced its plans to invest over RMB 5 billion (around $ 725 million) in building an Esports park in Shanghai. The news was made on Saturday 3 August during the 2019 China Digital Entertainment Congress (CDEC). NetEase has officially started the planning and construction of the first stage of the Esports...
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15
Aug

Kellogg’s commits to “continuous investment” in Esports marketing partnership

Source: https://digiday.com/uk/its-a-continuous-investment-kelloggs-gets-serious-about-esports/ Kellogg’s is shifting its ad-related spending in Esports from being an experimental investment to a continuous one. According to Dominik Schafhaupt, marketing manager for snacks in Northern Europe at Kellogg’s, “Esports is an element of our communications mix, and there isn’t a single spend pillar it is funded by.” Esports offers almost unprecedented...
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05
Jul

Billionaire Minnesota Vikings owners invest in Esports

Source: https://www.bizjournals.com/twincities/news/2019/07/01/minnesota-vikings-owners-jump-into-esports-with.html New-York based sports technology investment fund, WISE Ventures (Wilf Innovative Sports & Entertainment) is launching two Esports franchises to compete in a “Call of Duty” league. The investment fund was set up in 2018 by brothers Mark and Zygi Wilf, owners of the NFL’s Minnesota Vikings. Call of Duty is a popular first-person...
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02
Jul

NHL execs continue backing Esports initiative

Source: https://frntofficesport.com/nhl-gaming-world-championship/   NHL’s venture into Esports have been championed by NHL executives. The game has delivered a second strong year that has seen its Esports viewership more than double over its first season, and sponsorship expand to nearly double. NHL executives including Commissioner Gary Bettman believe the NHL game will garner a younger fanbase...
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21
May

Using ESports to build better A.I.

Source: http://fortune.com/2019/04/16/eye-on-a-i-artificial-video-games/   A.I. has already proven to be smarter than humans in games. Machines in the past have beaten humans in chess, Go, Ms. Pacman and poker. But what about ESports? OpenAI has trialled and tested just that. On Saturday, the 13th of April in San Francisco, the non-profit held an event to showcase...
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26
Apr

Cricket Australia’s Strategic Push Towards Innovation and Gaming

By Clint Vojdinoski, Editor at Bullpen Media   Cricket Australia’s former Strategy Manager Apurwa Sarve spoke about the governing body’s strategy where technology helps to grow the sport’s footprint, encourages year round participation whilst future proofing its participation base through engaging with cricket by active playing or digital gaming. A past speaker at the 2017 India Sports […]
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