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Sports analytics is the discovery, interpretation, and communication of meaningful patterns in sports related data; and the process of applying those patterns towards effective decision making, both on-field and off-field. In other words, sports analytics can be understood as the connective tissue between data and effective decision making in the broader sports industry. 


Sportradar and Arkadium Announce Exclusive Partnership to Transform the Way Fans Consume Sports Content Online

Sportradar, the global leader in analysing and leveraging the power of sports data and also major supporter of the Sports Analytics World Series, has announced a multi-year exclusive partnership with Arkadium. Arkadium is innovating visual and interactive content for more than 500 of the world’s leading publishers and brands. The partnership is to create a revolution […]
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StanceBeam and Kookaburra partner to bring technology innovation into cricket with the first globally available smart cricket bat sensor

In 2017 Arminder Thind, Founder & CEO of StanceBeam stood on stage pitching as a part of the Game Changers Startup Competition at our India Sports Analytics & Technology Conference in Mumbai. StanceBeam went on to win that pitch competition, and just over one year later they have announced a partnership with global cricket brand […]
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Hudl’s Software Solutions Opens Up a Deep Library of Awesome Talent and Content

By Clint Vojdinoski, Editor at Bullpen Media   The global accessibility of video in sport has given rise to coaches and athletes becoming connected through video and analysis. This appetite to infuse all levels of sport with technical and performance analysis has grown US performance technology business Hudl’s footprint around the world. The company’s full stack of video […]
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Building Predictive Models with Betfair’s Kaushik Lakshman

By Clint Vojdinoski, Editor at Bullpen Media Betfair’s data scientist Kaushik Lakshman has given a little insight into building predictive sports models. In this conversation he takes us through what goes into building a predictive model for the NBA, a league and a sport that he is passionate about. Lakshman utilises historical data and his own built statistical models and […]
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Deep Diving With Data, Content and US Expansion With Genius Tech Group

By Clint Vojdinoski, Editor at Bullpen Media Helping to power some of the biggest brands in sports and entertainment is technology and data provider Genius Tech Group. The company builds scalable data and content products with their flagship product iSport Genius central to their global business growth. iSport Genius is their data insights and analytics solution that delivers […]
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Rapid Fire Insights with Perform’s Steve Cliffe

By Clint Vojdinoski, Editor at Bullpen Media Perform’s senior commercial manager Steve Cliffe moderated a panel at the Australia Sports Analytics Conference that included Rugby Australia’s head of game analysis Cathal Garvey and Paul Warren, New Zealand (NZ) Cricket’s performance analysis manager, who all discussed the integration and analysis of Perform’s OptaPro data into their high performance workflow. […]
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Empirics Aims to Bring Their Data Integration Expertise into Sports

By Clint Vojdinoski, Editor at Bullpen Media Bringing a financial and consumer data approach to sport is Australian data and analytics company Empirics. What the company discovered was the data solutions they delivered within their current industry verticals – super, retail and finance – could solve the mass of data sources that elite sporting clubs gather. It could […]
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Jul Changing the Game in Video Analytics

By Clint Vojdinoski, Editor at Bullpen Media Emerging video analytics company wants machines to understand sports. A radical notion when we’re used to the idea of players sitting in small rooms and theatres sifting and scrubbing through video content to plan match ups and tactics. has set the mission of changing that. The company has developed […]
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